Reverse the Wave.
With the advent of 2.0 technologies, hyper-pervasive media has blurred fact & opinion, eroded verification, and obscured marketing messages.
REVERSE THE WAVE is a subvertisement that mimics the look and feel of an advert- creating a cognitive dissonance and promoting the classic 'double-take' as viewers suddenly realize they have been duped.
Originally created to protest Nokia's brief in the MoFilm Cannes TV Advertising awards, RTW offers "Brand Identity Correction" for a corporation who not only puts profits above privacy and basic human rights, but also attempts to enlist others in their white-washing efforts through crowd-sourcing events such as competitions like these.